In other cases, we may just need to know a little more about the psychology of the market and how to transform someone from a browser to a buyer. At different times in my self-publishing career, I’ve focused on each of these areas to continuously improve my own marketing. And for you, I’ve put together a list of some of my favorite books, which I believe will help you learn how to better market your books. I’ve divided these books into three categories: • Self-Reflection: Personal Growth as a Marketer • Book Marketing Tactics (aka the How-Tos) • General Marketing to Help With Sales Within each of these areas, you’ll not only grow as a book marketer but also as an online entrepreneurbecause let’s face it, that’s exactly what we self-publishers are. Self-Reflection: Personal Growth as a Marketer Self-Reflective Growth books are the books I believe will help you look deep inside and figure out what might be holding you back. Whether that’s fear, self-doubt, imposter syndrome, or something else. Once you discover what’s getting in your way, you can do something about it.